Today I was writing about the decision-making process that leads a customer to make a purchase decision and it made me think about my most recent purchase at a local liquor store on Saturday. I go into a lot of different stores for bottled gifts,...
It’s not April 1st, it’s October 1st and it’s no joke, just 5 weeks away. All businesses handling credit cards must move to EMV-enabled technology or they will become liable for any fraud taking placing with your card processing system or POS. Hopefully your card...
We may have gotten through Wine 101, and we’re even getting a little cocky about beer and whisky, but show Americans a bottle of brandy and our old-world inferiority complex comes roaring back to life. Two of my close friends have a thing for Armagnac, maybe...